Services
What I bring to the table
Search marketing, analytics, and conversion work — grounded in the build and the hosting underneath. One operator across the full stack, so growth is built on a site that is actually made and run to perform.
The stack
One operator, every layer
Most engagements start in one stage and grow into the others. Engage a single piece or the whole stack — it is the same person either way.
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Strategy
Sort out the plumbing first — the data, the reporting, the workflows that compound. AI-augmented operations work, so the rest of the stack is built on a clear picture instead of a guess.
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Build
LuckyTyke builds the site on Foundry, my own WordPress build system — fast, clean, and editable long after handoff. No page-builder lock-in, no bloat.
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Operate
WebOps hosts it: managed WordPress, monitoring, backups, security, and a human who answers. The site stays fast and online without you thinking about it.
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Grow
Osita does the search-marketing labor — SEO, the outreach that earns links, and managed Google Ads — measured from a baseline you can actually see.
Inside the work
The growth work, in detail
When a site is built and hosted right, growth is the next lever. This is the search-marketing labor — run under Osita, measured from a baseline you can see.
Google Ads management
Campaign architecture, keyword research and bid strategy, conversion tracking, and monthly reporting that ties spend to results.
SEO strategy
Technical audits, content strategy, local SEO and Google Business Profile, and ongoing Search Console monitoring.
Conversion rate optimization
Landing-page optimization, A/B testing, UX and heatmap analysis, and funnel drop-off diagnosis.
Analytics and reporting
GA4 setup, server-side analytics, revenue attribution models, and custom dashboards you will actually read.
Engagements
Ways to work together
Three starting points. Every engagement is scoped to the business — these are the shapes they usually take.
Base — Managed hosting + analytics
Managed WordPress hosting, server-side analytics, GA4 setup, technical-SEO defaults, and a monthly health summary. The foundation everything else builds on.
Growth — Search marketing + CRO
Everything in Base, plus Google Ads, advanced conversion tracking, dedicated landing pages, keyword research, and detailed monthly reporting.
Performance — Revenue-linked strategy
Everything in Growth, plus revenue attribution models, A/B testing, competitive intelligence, performance-linked terms, and a quarterly strategy review.
Get in touch
Ready to connect your site to revenue?
Tell me what you are working on. I will tell you which part of the stack moves the needle first.