I built a website health audit. The numbers it returned on my own site were a starting line.
Why I’m launching Osita: a new sub-brand for the work that kept landing outside every existing one.
Writing
Notes from the work.
How I run a hosting company, a WordPress studio and a search-marketing practice, and the tools I build to do it, with the numbers left in.
How I built a CEO dashboard for my hosting business in a weekend
Every Monday I used to open seven browser tabs to figure out how my business was doing. Now it is one URL.
How I used Claude Code to clear my accounting backlog
I had 166 unreconciled transactions and one weekend. Here is the pipeline I built: Stripe, Mercury and QuickBooks, with Claude Code as the glue.
18 years of hosting lessons
What I wish someone had told me on day one about running WordPress hosting.