About · Binghamton, NY
One person. Full stack.
Eighteen years building, hosting, and optimizing the web — now doing it solo, end to end. Most shops split the work across a build team, a host, and an ad agency, and the seams are where projects fall apart. I own every layer myself, so the strategy that shapes the build also shapes the hosting and the growth.
By the numbers
- 18+ Years building the web
- 125+ Sites under management
- 99.9% Uptime across the fleet
The stack
Why one person works
Hand a project to an agency and it gets split across a build shop, a hosting company, and a marketing department — none of whom talk to each other. I run all four stages myself, so strategy informs the build, the build is made to be hosted well, and growth is measured from a baseline set on day one.
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Strategy — Operations and advisory work
Where the thinking starts. AI-augmented operations work for owner-operators — sorting out the data plumbing, the reporting, the agent workflows that compound over time.
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Build — Custom WordPress sites
When the strategy is clear, LuckyTyke handles the build — on Foundry, my own WordPress build system, so every site ships clean and stays editable long after handoff. Project-based work for small businesses that need a serious site without a serious agency.
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Operate — Hosting, monitoring, and ongoing care
Once the site is built, WebOps Hosting keeps it running. Managed WordPress hosting with monitoring, backups, security, and a human who picks up the phone.
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Grow — Search marketing: SEO + Google Ads
Built and hosted is not the same as found. Osita does the search-marketing labor — keyword strategy, on-page SEO, the outreach that earns links, managed Google Ads — measured from a starting line you can see.
I build my own tools.
Foundry is the WordPress build system underneath every site I ship — first-party capability modules, no page-builder lock-in, editable by the next developer who touches it. The same instinct drives the CEO dashboard I run my own business on. I would rather own the tools than rent them.
Common questions
What people ask
Why one person instead of an agency?
Because the handoffs between a build shop, a host, and an ad team are where projects stall and accountability evaporates. When one person owns strategy, build, hosting, and growth, there is no finger-pointing and no translation loss — and the work is faster and leaner for it.
Can you really handle ads and hosting and builds?
Yes — that is the whole point. Each layer runs as its own focused practice (LuckyTyke builds, WebOps hosts, Osita grows), but they are operated by one person with a single view of your site. You get specialist tools without the agency overhead.
How do I know this will actually work?
Everything is measured. Server-side analytics, real revenue attribution, and a starting line set before any work begins — so you can see exactly what changed and what it was worth. No vanity metrics, no black box.
Get in touch
Want to talk shop?
Operations, hosting, AI-augmented client work, or just comparing notes — drop me a line.